Our work
UCI Track Championships
The magic
Energising cycling fans with forced-perspective illusion. With the goal of building suspense and excitement ahead of the UCI Track Champions League in London’s Queen Elizabeth Olympic Park, we staged a mind-bending visual trick. Using forced-perspective projection mapping, the cycling track moved and transformed before the audience’s eyes.
The measurability
The thrill of cycling was brought to life for 6,000 fans at the Velopark and entertained over 2M via broadcast.
