McArthurGlen The Garden of Light

Planting wonder into the shopper experience with The Garden of Light. Inspired by Kent’s status as the ‘Garden of England’, we designed a multi-dimensional walkthrough experience to give shoppers a unique reason to visit this unique shopping destination.

Staged within the revamped McArthurGlen Designer Outlet, this interactive, immersive virtual garden bloomed to life through projection, LED and reactive audio. The experience was free, with visitors encouraged to donate money towards building a sensory garden for the nearby William Harvey Hospital.

Charitable donations from The Garden of Light visitors funded East Kent Hospital’s sensory garden for some of their sickest patients and enabled the painting of a beautiful mural within the garden, creating an oasis of calm.