Nissan Juke x Batman
The magic
Transport Nissan’s Juke Kiiro from vigilante to superhero with a Gotham-worthy advert. Using red mist and the Batman silhouette, along with an animated model version of the limited-edition Nissan Juke Kiiro, a new hero of social and cinema content was born.
The new vehicle’s signature ‘advanced tech and dynamic design’ were reflected in the creative and tech approach to the launch, which also included elements that were as ‘bold, brave and agile’ as the car itself.
The measurability
The master creative was used across the entire UK OOH media plan, encompassing 3D social media assets, large-scale anamorphic content for cinema and tailored assets for individual markets.