MK x ellesse
The magic
To launch the creative coming together of two iconic brands, we activated an interactive in-store experience designed to boost positive brand sentiment and get people talking.
On a two-storey LED wall, an expressive journey played out, reflecting the campaign narrative of tennis doubles and pairs. Thanks to state-of-the-art camera tracking and filters, shoppers could step into the centre of the action in their very own campaign video, watching their moves mirrored in real time on the big screen.
The measurability
The resulting content was personalised, branded and immediately portable so it could be shared on social channels.
“I just wanted to extend a huge thank you to the whole team for the phenomenal execution of our project! What you’ve delivered is absolutely fantastic, and the whole team have been such a pleasure to work with through the process. I think we can be very proud!”
– Jen Marshall, Senior Manager – Trade Marketing | Europe.
