Klarna County Hall

Generating interest in interest. Klarna wanted to know: why do millions of UK shoppers take paying credit card interest for granted? It was a question that we felt deserved the biggest canvas possible.

We delivered a dramatic skyline takeover across 76 locations in major cities including London, Manchester, Cardiff, Birmingham, Edinburgh, and Glasgow. Launching with two 1125m2 projections on to London’s County Hall, each site was handpicked for its audience relevance, its contextual placement and, most PR-worthy of all, its traditional inaccessibility.

The public was encouraged to share their delight on their interest savings in a reaction social campaign that ran alongside the activity and gained over 200+ Tweets and organic posts.