Gibraltar Tourism: St. Michael’s Cave

We were tasked with attracting more tourists to a legendary cave by creating a unique experience: ‘The Awakening’.

A ticketed, 360° light projection spectacular within St Michael’s Cave, on the rock of Gibraltar. Taking audiences through an awe-inspiring journey of geological formation – from microscopic sediments to the emergence of colossal limestone bedding plates.

Since opening in June 2021, this unique destination has seen a huge increase in ticket sales and incremental tourism revenue.