About us

Creating magic since 2005

Award-winning work, that works

Even the most magical experiences have a job to do. From concept to completion, measurability underpins everything we design and deliver, to ensure the end result delivers on our clients’ objectives and wins awards.

Our leadership team

Alex Apthorpe

Managing Director – Middle East

Tom Burch

Managing Director

Kelly Eagle

Client Services Director

Dan Alldis

Commercial Director & Head of Originals

Miranda Groenewegen

Studio Director

James Bradley

Operations Director

A history of firsts

2005

A tiny studio in Acton and a big ambition above our pay-grade: to turn projection mapping into the commercial artform for 21st Century brands.

2009

We make history with the first projection mapping show in the UK at Waterloo Station.

2015

Two firsts in one year for Pixel Artworks: the most accurate projection mapping show, the Fabergé egg at Harrods; and the most complex projection mapping installation, the Rose on the Roof, O2 Arena.

2017

Lights, camera, action: we pull off the first live TV commercial show for the Samsung S8 launch.

2018

We open the first OLED showroom in London.

2019

We score the first AR, MR, LED and e-sports event for Omen by HP.

2020

We light up the skies above the Queen’s house in Greenwich with London’s first drone painting.

2021

We create Europe’s first automotive 3D experiential activity on London’s Southbank.

2022

The first Pixel Artworks original experience Room to Breathe launches at Outernet London.

2023

Another year of firsts: we execute the first brand takeover of Harrod’s entire façade using projection mapping plus the first installation and projection onto the Burj Al Arab, Dubai.

Join us

Are you ignited by new technology? Inspired by one-of-a-kind experiences? Brimming with innovative ideas that bring people together? We want you on our team. Check out our open vacancies below.

See vacancies

Our sustainability plan

True progress requires continuous and coordinated action to see change. 100% committed to a sustainable future, we’re putting our beliefs into action with a four-step programme.

Find out more